Smorgasburg Atlanta

PRESS RELEASE: Atlanta, GA – Monday, June 30, 2025 — Smorgasburg, launched in Brooklyn in 2011.

Now America’s top weekly open-air food festival, the event will expand to the South with the highly anticipated launch of Smorgasburg Atlanta this fall.

Located in South Downtown at 140 Forsyth Street SW, an easy 10-minute walk from Mercedes-Benz Stadium and sandwiched between Garnett and Five Points MARTA stations, this dynamic new food festival will be open year-round, every Saturday.

The unique concept will feature more than 40 local food vendors combining a mix of pop-up tents, food trucks, artisanal retailers, artists, and entertainment in addition to a focused bar menu offering beer, wine, and seasonal cocktails.

Vendors Wanted

Smorgasburg Atlanta is seeking applications to join the festival when it opens in October. Chefs, food-truck operators, bakers, culinary artisans, and all entrepreneurs with a food dream are encouraged to apply. The application process is competitive, but accessible, with an emphasis on innovation, cultural authenticity, and quality.

Vendor selection will be ongoing. Those interested can apply now via the vendor application.

Smorgasburg’s longtime motto is “Everyone from Everywhere is Welcome Here.” The key is to offer something distinctive—a time-honored family recipe, an inventive flavor mashup, or an entirely new concept with a clear and compelling identity. Taste, professionalism, brand, design, operations, and theatricality are all qualities of successful vendors. There are no requirements to apply, but generally crucial are a clear, concise menu; a sense of presentation; and an ability to sell on a weekly basis.

Gaston Becherano, a former Brooklyn vendor who is now co-owner and CEO of Smorgasburg, shared his enthusiasm for the new location, “Smorgasburg has always been about discovering and championing the most exciting emerging culinary voices. When we looked at where to expand next, Atlanta stood out immediately—there’s a dynamic and thriving pop-up food scene here that’s deeply rooted in creativity, community, and cultural pride.”

“Our goal is always to build something long lasting,” he continued. “As it has been for hundreds of businesses in New York, LA, and Miami, we want Smorgasburg Atlanta to be a launchpad for culinary dreams and we feel like we’ve found the perfect place for that in South Downtown.”

April Stammel of South Downtown, who leads the incredible revitalization team at South Downtown, said the festival will be a vital catalyst in enhancing the innovation and creativity that’s already at the forefront of the neighborhood. “Entrepreneurship is in downtown’s DNA. So Smorgasburg feels like the perfect partner to champion new ideas and new concepts, and to strengthen our city’s up-and-coming food community. Atlanta is such a food-loving city, and the experience Smorgasburg will bring to South Downtown is going to be unlike anything else that exists here in Atlanta.”

Edie Weintraub, Founder of Terra Alma, the retail leasing agent for Smorgasburg Atlanta, said, “Smorgasburg’s arrival in Atlanta is no coincidence—it’s the result of powerful local partnerships and deep market insight. Terra Alma played a key role in aligning Smorgasburg with the South Downtown area because it is a fitting location for a brand entering the Atlanta market, blending old Atlanta charm with the new, revitalized energy of this unique, weekly festival.”

Follow @Smorgasburgatlanta on Instagram and on TikTok @smorgasburgatlanta for vendor announcements, opening-day details, and more.

Read Georgia Trend’s coverage of South Metro Atlanta CIDs in the July 2025 issue.