DASANI and Sprite Boost Sustainability Packaging Credentials in North America
Two of The Coca-Cola Company’s biggest brands in North America are taking major steps to support a circular economy for plastic packaging.
DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic, increasing the material’s likelihood to be remade into new beverage bottles.
A majority of DASANI bottles in the United States—from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks—will be offered in 100% recycled plastic* rolling out this summer. In Canada, this innovation spans all DASANI bottles. The shift supports the company’s World Without Waste goal to use at least 50% recycled material in its bottles and cans by 2030.
The brand’s transition to 100% recycled plastic* is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions in 2023 alone.
The DASANI announcement follows a successful launch of 100% recycled plastic* bottles in New York, California and Texas, which included Coca-Cola Trademark 20-oz. bottles. The launch helped the Coca-Cola system identify the best-quality sources of recycled PET (rPET) and fine-tune production processes needed to make 100% recycled plastic* bottles.
Demand for recycled PET currently exceeds supply, so the first step to scaling up use of 100% rPET across our portfolio is building a sustainable pipeline of high-quality material. Coca-Cola is doing this by working with communities to boost PET recycling and collection; collaborating with recycling partners; and, finally, securing rPET to help ensure the material for our bottles is used again and again.
DASANI has been at the forefront of sustainable innovation. Over the last decade, America’s leading bottled water brand has unveiled a steady stream of footprint-reducing packaging breakthroughs, including PlantBottle; HybridBottle fusing rPET, PlantBottle material and virgin PET; aluminum cans and bottles; DASANI PureFill package-less water dispensers; and industry-first bottle caps made from recycled high-density polyethylene (HDPE) plastic.
New Bottle, Same Sprite
Sprite, meanwhile, is shifting all of its plastic PET packaging from its signature green color to clear, beginning Aug. 1. Although green PET is recyclable, the recycled material is more often converted into single-use items like clothing and carpeting that cannot be recycled into new PET bottles again. During the sorting process, green and other colored PET is separated from clear material to avoid discoloring recycled food-grade packaging required to make new PET bottles.
Sprite’s move to clear will help us introduce more 100% rPET* bottles like DASANI is launching and keep more bottles in the circular economy.
In addition to transitioning to clear bottles on Aug. 1, Sprite is introducing a new visual identity system featuring a revamped logo and packaging design to provide a consistent look and voice around the world. Sprite’s packaging graphics will retain their recognizable green hue and prominent “Recycle Me” messaging.
Coca-Cola North America’s entire green plastic portfolio—including packaging for Fresca, Seagram’s and Mello Yello—will transition to clear PET in the coming months.