Investing in the TOUR Championship drives Metro-Atlanta community impact
The PGA TOUR drives positive impact at unprecedented levels to support the local communities in which it plays. Atlanta’s own TOUR Championship within the Metro-Atlanta area serves as an incredible example of how good community citizens can make a lasting impact.
The TOUR Championship has become an integral part of the community over the last 25 years. Beyond being an opportunity for businesses to associate their brands with an elite sporting event, investing in the TOUR’s season finale is an investment back into the East Lake and Metro-Atlanta communities.
In 2024, that investment delivered a record $7.2 million in community impact funds to support key initiatives across Metro Atlanta.
“We’re incredibly proud of the record-setting contribution this year,” said Alex Urban, Executive Director of the TOUR Championship. “This achievement reflects the unwavering support we receive from partners, fans and the Atlanta community. It’s because of that support that we’re able to continue investing in initiatives that make a real difference in the lives of those who call Atlanta home.”
Billy Horschel poses with First Tee of Atlanta members, Alana Sims, and Nigel Youmans, on the first tee box, during the 2024 HOPE Tee Shot Ceremony before the first round of TOUR Championship at East Lake Golf Club on August 29, 2024 in Atlanta, Georgia. Photo credit: Ben Jared/PGA TOUR via Getty Images
Since 1998, Atlanta’s annual PGA TOUR stop has generated more than $63 million in community impact funds. With the support of its Proud Partners Accenture, Coca-Cola and Southern Company, the event has contributed to five key community organizations: East Lake Foundation, First Tee – Metro Atlanta, Focused Community Strategies, Grove Park Foundation and Purpose Built Schools Atlanta, among others.
The TOUR Championship is unlike any other sports hospitality hosting opportunity for businesses throughout the region. The philanthropic initiatives differentiate this sporting event from other entertainment options as companies decide to how to spend their dollars.
“Sponsoring and attending the TOUR Championship at East Lake Golf Club has been an incredible experience for BlueFletch,” said Richard Makerson, Chief Executive Officer at BlueFletch. “The event not only provides a premier setting to connect with key partners and clients, but also aligns with our values through East Lake’s mission of ‘Golf with a Purpose.’ The opportunity to build relationships while supporting the community and enjoy a world-class tournament makes this partnership truly special.”
Although the tournament does not take place until August and multiple private hospitality options are already sold out for the 2025 edition at East Lake Golf Club, opportunities remain for businesses to invest in the TOUR Championship.
Photo credit: PGA TOUR
The Georgian presented by PGA TOUR Superstore is one of the best venues to accomplish business goals while experiencing the best the sport has to offer. Set amongst a pivotal, action-packed section of East Lake Golf Club on Nos. 8 and 9, The Georgian delivers an incomparable environment featuring all-inclusive food and beverage, climate-controlled indoor space alongside expansive patio seating with views across the front nine and the instantly recognizable East Lake Clubhouse. This shared hospitality space allows business leaders to forge meaningful connections with clients or prospects, while witnessing the best golfers in the game.
As the demand for a front-row seat at the final event of the PGA TOUR season continues to rise, so has the desire to evolve the onsite hospitality offerings. From more thoughtful positioning of venues to enhanced interior layouts, the experience of attending the TOUR Championship has cemented itself on the bucket list of Atlantans and golf fans around the globe.
For hospitality experience inquiries, please visit TOURChampionship.com/hospitality.
