TOUR Championship provides unmatched business networking opportunities in Atlanta
In the world of business, building and maintaining strong relationships amongst employees, partners and clients is a major key for success. Over the last decade, the business community has trended toward using sports hospitality as a tool to cultivate meaningful connections and enhance corporate relationships.
There’s no better place to capitalize on these impactful opportunities than at the TOUR Championship, which showcases the best of golf and the best of Atlanta amongst the city’s sports landscape. Hosting clients, partners or employees at the PGA TOUR’s finale event creates a relaxed and enjoyable atmosphere for business leaders to network and entertain.
Although the tournament does not take place until August, three products are already sold out for the 2025 event. This is a key signal that the business community continues to see the TOUR Championship as a commercial hub of the city. From customized packages and venue options to unforgettable golf views, the client and customer entertainment options are endless.
The Georgian presented by PGA TOUR Superstore is one of the best venues to accomplish business goals and experience the best the sport has to offer. Set amongst a pivotal section of East Lake Golf Club on Nos. 8 and 9, The Georgian delivers an incomparable environment featuring all-inclusive food and beverage, climate-controlled indoor space alongside expansive outdoor patio seating with views across the front nine and the instantly recognizable East Lake Clubhouse. This shared hospitality venue allows business leaders to forge meaningful connections with clients or prospects, while witnessing the best golfers in the game.
“The TOUR Championship provides a platform for leaders to strengthen connections outside the confines of traditional business settings,” said Alex Urban, Executive Director of the TOUR Championship. “The golf course is a wonderful way to connect in a long-lasting and impactful way on a personal level with customers, clients and employees.”
While client entertainment is always at the forefront, networking fosters opportunities to strengthen brand awareness and garner exposure within the Atlanta business community. The TOUR Championship’s newest addition, the Playoff Pavilion, provides the perfect environment to mingle with other companies. Located alongside East Lake Golf Club’s signature par-3 15th hole, the semi-private, climate-controlled space on the ground floor of this double-decker venue offers reserved seating in an all-inclusive atmosphere overlooking the action on the green. This location allows companies to host 24 guests per day while also being able to interact with others around them.
The growth of the event has underscored the TOUR Championship’s commitment to meet the evolving expectations of its fans, including options for business leaders across the state and region to prioritize customers, prospects and employees.
“The ability to customize hosting opportunities to fit business needs is a significant, deciding factor when corporate leaders look to engage with clients at sporting events,” said Scott Gordon, Sales Director of the TOUR Championship. “The TOUR Championship provides the perfect environment for those key decision-makers to cater to those specific needs, which ultimately benefits their company in the long-run.”
As the demand for a front-row seat at the final event of the PGA TOUR season continues to rise, so has the desire to evolve the onsite hospitality offerings. From more thoughtful positioning of venues to enhanced interior layouts, the experience of attending the TOUR Championship has cemented itself on the bucket list of Atlantans and golf fans around the globe.
For hospitality experience inquiries, please visit TOURChampionship.com/hospitality.
