Why Atlanta business leaders are ditching the board room and turning to the TOUR Championship to drive client engagement
As the business landscape rapidly evolves, and organizations increasingly embrace non-traditional office settings, the phrase “deals are not done in the boardroom” is more relevant than ever. While traditional networking events and business meetings have their place, there is a growing trend towards using sports hospitality as a powerful tool for fostering meaningful connections and enhancing corporate relationships. In Atlanta, business leaders recognize the value of these environments and are turning to premier sporting events like the TOUR Championship to host their clients. When the top players from the PGA TOUR come together at East Lake Golf Club for the FedExCup Playoffs finale, the atmosphere is filled with excitement and opportunity. Outside the confines of the formal meeting room and amidst the hype of the tournament, conversations flow freely, allowing for meaningful connections to be forged.
The TOUR Championship provides various offerings tailored specifically for businesses, including exclusive suites with panoramic views of the course and shared hospitality experiences that encourage networking among industry peers. At the forefront of these offerings is The Georgian, an upscale hospitality venue presented by PGA TOUR Superstore. Positioned strategically on Nos. 8 and 9, The Georgian offers an unmatched view of the course, including towards the iconic No. 1 tee and East Lake Clubhouse. With its climate-controlled environment and all-inclusive amenities, The Georgian sets the stage for an unforgettable client experience.
In addition to The Georgian, the tournament has partnered with the PGA TOUR Superstore to introduce additional amenities and activities to enhance the fan experience. One of these is located within The Landing on No. 17, where fans can showcase their putting skills at the GSGA Putting Experience on one of East Lake Golf Club’s replica putting greens. The tournament will also be debuting the Rideshare Gate presented by Atlanta Drive GC, which is a comfortable waiting area for fans to await their rides. By offering unique experiences and convenient amenities, these enhancements elevate the overall attendee experience, enabling business leaders to create memorable moments and strengthen relationships with their clients.
Further, supporting the TOUR Championship not only benefits business leaders and their clients but also contributes to the local community through charitable initiatives. Thanks to the support of volunteers, Proud Partners, sponsors and fans, revenue from the tournament benefits the East Lake Foundation and various local community programs. By hosting at the TOUR Championship, business leaders not only enhance their client relationships but also demonstrate their commitment to giving back to the community. This alignment with philanthropic efforts adds another layer of value to businesses, showcasing their social responsibility and enhancing their reputation within the local area. Thus, supporting the TOUR Championship becomes a win-win situation for businesses, clients, and the community alike. If you are interested in learning more about The Georgian presented by PGA TOUR Superstore and other hospitality offerings at the TOUR Championship CLICK HERE.
