The Georgia Grapevine
The state's small but growing wine industry is a boon for tourism — despite some lingering blu
In a lush, hidden mountain valley just a few miles from where he used to go trout fishing as a boy, Dr. Sonny Hardman has splashed the landscape with broad swaths of red and white fruit. Rows of Riesling, Merlot, Seyval Blanc and Cabernet Franc flow in tandem with ancient hills and follow curvaceous Blue Ridge Road on a parallel path.
"All these years, it was right here and I didn't know it," says Hardman, looking out toward an old red barn on the other side of Persimmon Creek. A steady wind sends green ripples through Hardman's 14 acres of grapevines on this cloudy spring day in Rabun County. "A whole different world just opened up in this valley."
It's a small corner of a larger world taking shape in North Georgia, where a budding wine industry is emerging. Acres of European vinifera and French-American hybrids are thriving in the sandy clay soil of the sloping Appalachian terrain, producing award-winning vintages. The new wave of viticulturists and winemakers, with their rolling hills, mountain vistas, French chateau-style wineries and tasting rooms, are luring tourists by the busloads to a region that is gaining a national reputation for fine wines.
"The efforts coming out of North Georgia can stand among some of the best wines in all of the United States," says Dan Thompson, editor of The Wine Report. "These are dry-style wines that most people don't usually think of as coming from Georgia."
The stereotypical Georgia wine is the teeth-numbingly sweet muscadine juice, usually made by grandpa and slugged from a plastic milk jug. Georgia is still the world's leading grower of muscadines, with more than 1,100 acres planted.
Nouveau viticulturists like Hardman, a pathologist from Athens, along with trained professionals like David Harris of Blackstock Vineyards and Andrew Beaty of Habersham Winery, are aiming for a more sophisticated palate. Although Beaty, Habersham's winemaker, says he prefers beer to wine: "It takes a lot of beer to make wine," says Beaty, whose deadpan sense of humor is as dry as a good Cabernet Sauvignon. What he means is, a well-lubed winemaker is a happy and productive winemaker.
With less than two-dozen substantial non-muscadine winegrowers at this stage, Georgia's industry barely qualifies as nascent. But they're trying, says Steve Gibson, who manages Habersham Winery for founder Tom Slick, and serves as president of the Winegrowers Association of Georgia.
"I'm often asked about the economic impact of the wine industry in Georgia, and I really don't have a definitive answer," says Gibson. "What we do know is, this industry presents a great opportunity for growth. It's clean and it preserves the greenbelt."
Agricultural extension service estimates have put the industry's economic impact at close to $15 million. Gibson, who serves on the board of directors for Wine America, the national lobbying association representing 700 wine growers in 48 states, compiled some figures for a conference in Washington, D.C., earlier this year. In 2002, Georgia had about 200 acres of vineyards (vinifera and French hybrids, i.e., the good stuff) and produced more than 100,000 gallons of wine for a value of $6 million. That doesn't include gift-shop sales, hotel rooms, meals or any of the other multipliers used when the numbers wizards calculate economic impact. It's a small but rapidly growing crop of agri-entrepreneurs.
"I expect another four or five new family wineries to come on line in the next year and a half," says Doug Paul, who established Three Sisters Vineyards and Winery near Dahlonega in 1996 with his wife Sharon. "I know people who are doing their research right now, who are looking to develop right here in Lumpkin County, the Napa Valley of Georgia. I predict the number of vineyards and wineries in Georgia will double within 10 years."
In 1880 Georgia was the sixth largest winegrowing state in the U.S. with almost 3,000 acres of vineyards and nearly 1 million gallons of wine. But the wine industry died a quick death in 1907 when the state voted in favor of Prohibition, 10 years ahead of the rest of the country.
The second coming of viticulture in Georgia was ushered in by Gay Dellinger, who planted three acres of vinefera and French-American hybrids near Cartersville in 1979.
"Somebody had to be crazy enough to do it," says Dellinger, who is now a partner in Blackstock Vineyards. "All of the experts said it couldn't be done, they said it wasn't economically viable and told me to grow Christmas trees. In part, they were right. Those vines took a lot of extra attention and cost a lot of money."
The old adage in winemaking is that it takes a large fortune to make a small fortune. But Dellinger added five more acres at her Split Rail Vineyards, sold her grapes to a winery in Mississippi and her Pinot Blanc became the first Georgia wine to medal at a national competition. Dellinger operated the vineyard for 12 years. Today it is pasture land in a 60-acre environmental preserve.
The two oldest and largest vineyard/wineries in Georgia are Habersham, in Helen, and Chateau Elan in Braselton. Pharmaceutical kingpin Donald Panoz saw the first vines go in the ground in at his Chateau Elan in 1982 and opened his 16th-century style chateau and winery several years later.
Chateau Elan, with almost 200 acres of vineyards producing about 40,000 cases of wine a year, is the largest winery in Georgia. The best might be Habersham, which planted vines in 1980 and opened its first winery in 1983. Tom Slick named the vineyards and winery after the county in which it was founded, although at that time Habersham was a dry county. He didn't have a license to make wine after his first major harvest, so he kept the grapes in a refrigerated truck for six weeks.
Slick's efforts to convince local politicians to grant him a license to open his winery made headlines and provided chuckles across the nation. In trying to state his case, Slick argued that even Jesus made wine. "One city councilman in Clarkesville who voted against us said, 'Jesus might have turned water into wine, but he didn't have to run for re-election in Clarkesville,'" Slick recalls.
Another local politico added, "I don't know why He did that. It's been an embarrassment to me all my life."
Meanwhile, the past 20 years have been almost miraculous for Slick's little empire. He eventually did open a winery in the city of Baldwin, which did have a local option, and the facility remained there until 1998 when Slick moved the winery to a 300-acre property just outside of Helen.
Today the development is called Nacoochee Village, and it includes the winery, antiques and collectibles shop, coffee shop and newsstand, outfitters store and a fine-dining restaurant, Nacoochee Grill, operated by former Atlanta restaurateur Gene Marra, who serves Habersham wines.
"You want to talk about economic development? There wouldn't be a Nacoochee Village without the winery," says Gibson.
Slick, who helped form the Georgia Grape Growers Association, lobbied the state legislature to pass the farm winery law in 1983, which reduced the winery license fee from $1,000 to $50, permitted production on a large scale and allowed retail sales at wineries and other locations. Approval was eventually given for Sunday sales, a slam dunk in the Bible belt.
"There wouldn't be a Georgia wine industry without the entrepreneurial spirit of a Tom Slick or a Don Panoz," says Dan Baldwin, Chateau Elan's director of winery operations. "They're the true pioneers of the modern viticulture history in this state. They're the ones who took a chance and figured out how it could be done, how to make it a successful business."
Grapes of Wrath?
For the most part, North Georgia's winegrowers and makers are a close-knit community, banding together at season festivals, combining their muscle to market the region and/or battle antiquated blue laws. Last year they re-organized their efforts, creating the Winegrowers Association of Georgia to lobby for more exposure and dollars.
Over the years they've met with limited success. Habersham Winery's Steve Gibson and Blackstock's David Harris are usually at the epicenter of political efforts to support the industry as a whole, while Doug Paul of Three Sisters is basically going it alone. He resigned as an officer of the Winegrowers Association because of professional and philosophical differences with association leadership.
The gap in ideologies has led to the occasional case of sour grapes. "Lord knows the egos in this business are gigantic, including my own," says Paul, whose background is in broadcasting, marketing and advertising. "We are competitors with all of the other guys. I don't hang out with them and they don't hang out with me."
Paul's independent and outspoken nature has irked some of his peers, and his product is speaking loudly as well. The nation's leading wine publication, Wine Spectator, rated Three Sisters' Merlot as the best of its kind in Georgia last year.
"We're not interested in entering contests; gold medals mean nothing to us," Paul insists. "The reaction of our customers is what matters most. We appreciate the Wine Spectator thing, though, and I think our recognition there has made the people who are interested in awards pretty angry."
What makes some Georgia winemakers really want to whine, however, is what they perceive as a lack of support at the state level. For one thing, plans for the University Extension service to hire a state viticulturist have been put on hold for budgetary reasons. And the Georgia Wine Highway project has been a disappointment to state industry leaders like Gibson and Harris, who got the Department of Transportation to create road signage based upon prototypes in wine-friendlier states like Virginia and North Carolina, which featured winery logos and names, hours of operation and mileage markers.
Several of these type signs were put up in North Georgia by the DOT, then abruptly taken down. "It was local opposition that killed the signage because of the alcohol content in wine," says Gibson. "So we agreed to the more generic signs you see now. The association figured something was better than nothing."
Currently, the telltale Georgia Wine Highway signs, with their pictures of grape clusters, are located on intermittent routes through North Georgia, some with directional arrows, some without. But the state association has received funding through the Departments of Community Affairs and Agriculture for a Web site and brochures.
The Drier The Better
The Georgia Wine Highway, incomplete though it may be in terms of signage, links 20-year-old veterans like Chateau Elan and Habersham with newcomers like Crane Creek Vineyards in Young Harris and Wolf Mountain Vineyards in Dahlonega.
The higher altitudes in the north mean vines are less likely to succumb to insect pests like the glassy wing sharpshooter which causes Pierce's Disease, Public Enemy No. 1 for wine growers. Pierce's Disease devastated Chestnut Mountain Vineyard, which produced award-winning wines 10 years ago in the Braselton area. Vineyards tend to be at greater risk in temperate winter climates, generally at elevations below 1,300 feet.
The primary challenge for North Georgia's growers is water — too much of it. Grapevines don't need a lot of the wet stuff. "Northeast Georgia, especially the Rabun County area, is a rainforest," says Blackstock's Harris, who has become something of a sensei to North Georgia's growers. "It's one of the wettest places in the country, and grapevine roots don't like wet feet."
What North Georgia growers have in their favor are those sloping hillsides and soil that drains quickly, combined with fescue grasses that prevent erosion of the soil.
Harris and some of his peers have girded themselves against fickle Mother Nature by using giant wind machines and heaters. Creativity helps. Harris has used a helicopter to fan his vines. Over in Rabun County, John Ezzard of Tiger Mountain Vineyards and Winery has rigged a system to scare away curious bears, complete with bright lights and an audio system.
One of the first people Ezzard spoke to when he considered planting a vineyard at his old family farm in Tiger was Harris. At one time or another, most of North Georgia's growers have picked Harris's brain. A Georgia native, he is a graduate of the renowned viticulture (grape growing) and enology (winemaking) programs at Fresno State. Formerly the assistant winemaker at Biltmore Estate in North Carolina, Harris has produced award-winning wines as a maker and grower at Georgia's now-defunct Chestnut Mountain Winery and preceded Beaty as the winemaker at Habersham.
In 1996, after spending several years searching for the perfect location, with the right elevation, microclimate and soil, he founded Blackstock, the first of the new vineyards in the Dahlonega area. His farm is the only exclusively vinifera (premium European species) vineyard in Georgia, and his grapes are sought after and have been showcased in a variety of award-winning wines.
"Good wine is made in the vineyard," says Harris, who is exclusively a grower these days.
Since planting his vines on 40 acres of White County hillsides, Harris has been joined by several winemaking neighbors. Just down the street over the Lumpkin County line is Frogtown Cellars. A few miles away are Three Sisters Vineyards and Winery and Wolf Mountain Vineyards and Winery.
Karl Boegner of Wolf Mountain has created a mini-palace in the mountains, as much a showplace as it is a winery. "Wolf Mountain has set the standard," says Harris.
Boegner, a former executive with Chateau Elan, brings decades of experience in the hospitality business to his role as a vintner. The Wolf Mountain lodge sits on top of a mountain and offers spectacular views of the vineyards.
A few miles away is Frogtown Cellars, where Atlanta attorney Craig Kritzer and family are building another luxury showplace and winery scheduled to open this summer.
"In our business, you don't build a production facility, you build an entertainment complex," says Kritzer's neighbor Harris. "But our next big step as an industry is to be designated as an official appellation. This is a unique area, and we should be able to showcase our region on wine labels."
Appellations are viticultural regions distinguished by geographical features, such as soil, water quality and contour, that produce wines with common characteristics — think Sonoma-Napa Valley, or Bourdeaux. Earning the designation (courtesy of the Bureau of Alcohol, Tobacco and Firearms in the U.S.) requires piles of paperwork. These viticultural boundaries not only help wine enthusiasts sound smart when expounding on the differences between regions, but also provide yet another marketing tool for tasting trips.
Harris likes "Dahlonega Mountains" as Georgia's first official appellation. If Georgia does get an official wine name, look for it soon on labels — and highway signs.
A quick look at North Georgia's premier wineries and vineyards
- Blackstock Vineyards, Dahlonega: The only exclusively vinifera vineyard in Georgia. Varieties include the largest plantings of Viognier, Touriga, Sangiovese and Mourvedre in the state, as well as Merlot, Chardonnay and Cabernet Sauvignon. Grapes have been showcased in numerous award-winning "vineyard-designated" wines. Appointment only. 706-865-0743
- Chateau Elan Winery and Resort, Braselton: A 16th-century-style chateau framed by 200 acres of vineyards featuring Chardonnay, Merlot and Cabernet grapes. 678-425-0900, www.chateauelan.com
- Crane Creek Vineyards, Young Harris: The new kid on the block, scheduled to open this summer. Offers vineyard tours as well as tastings. 706-379-1236, www.cranecreek-vineyards.com
- Fox Vineyards & Winery, Social Circle: Laid low by the dreaded Pierce's Disease, Fox Vineyards still grows a healthy crop of muscadine and scuppernong, and has Cabernet and Merlot for sale from past vintages. 770-787-5402.
- Frogtown Cellars, Dahlon-ega: A gravity-flow winery that looks like a palace and will open this summer. The 26 acres of rolling hills are planted with Cabernet Sauvignon, Cabernet Franc, Merlot, Sangiovese, Chardonnay, Tannat, Roussanne, Marsanne and Viognier. 706-865-0687, www.frogtownwine.com
- Georgia Wines, Ringgold: Founded in 1982, Georgia's first established farm winery specializes in a large variety of sweet wines, mostly from imported grapes. But they do grow their own muscadines. 706-937-2177, www.georgiawines.com
- Habersham Vineyards & Winery, Helen: The granddaddy of Northeast Georgia wine country, since 1983. They make about 15,000 cases annually at the Helen winery, mostly from the 150 tons of grapes grown at company vineyards in nearby Habersham County. 706-878-WINE, www.habershamwinery.com
- Persimmon Creek Vine-yards, Clayton: Born in 2000; has already produced well-received bottles of Riesling. Athens pathologist Sonny Hardman is building a winery in the basement of his mountain getaway in a hidden Rabun County valley. Appointment only. 706-546-4884.
- Three Sisters Vineyards & Winery, Dahlonega: Doug and Sharon Paul produce about 4,000 cases of premium wine per season and entertain visitors in a tasting room/gallery with spectacular views of the mountains. 706-865-WINE, www.threesistersvineyards.com.
- Tiger Mountain Vineyards & Winery, Tiger: Hand-crafted wines include Rabun Red, Cabernet Franc, Malbec, Tannat, Touriga Nacional, Norton and Viognier. 706-782-9256, www.tigerwine.com.
- Wolf Mountain Vine-yards, Dahlonega: Hillside vineyards, a fieldstone-encased winery and hospitality facility overlook the Appalachian foothills. 706-867-9862, www.wolfmountainvineyards.com
THE ART OF WINE
Thomas Arvid says grapes are like artists, or perhaps it's the other way around. "Once the artist has suffered through turmoil and has something to record about his life, then he can paint," says Arvid. "And grapes have to suffer to make great wine. Go to any of the great wine regions and you find areas where nothing else can grow.
"It will get rain for a little while early in the year, then it won't get rain for the rest of the year. Look at what happens in Burgundy. The grapes grow in gravel. What else can grow there? Those grapes, they have to work very hard."
Arvid has made a name for himself as a painter of grapes that have suffered and been bottled. His photo-realistic oil paintings of wine bottles are so sharp you can almost see your reflection in the canvas.
The Kennesaw resident and Detroit native was looking for his artistic voice when he accidentally found his niche. "Believe me, people who want to credit me with a stroke of brilliance have it all wrong — this wasn't anything I planned to do. It just happened."
Arvid was working on a red series, American icons in natural settings. Red Converse sneakers kicked off in a hurry and left on the house floor. A red Radio Flyer wagon tipped over against the green grass. Coke cans. "I was just trying to capture contrasting angles and colors," says Arvid. "You see this painting and the stories come forth. That's what art is. You present something to someone and make a connection with them. A continuation of life."
While working on his red series at an Atlanta cafe, he started painting red wine and it caught someone's attention. "He wanted to buy it before it was finished, so I finished it and sold him the painting," says Arvid. "Then I started working on another red wine painting to go with the series and someone wanted to buy that one. People kept buying my red wine paintings before I could finish them."
Now Arvid has a commission list that's about 30 paintings deep. The subject matter is pretty much the same — wine. But it isn't about the wine. Well, not entirely. "It's about getting together with friends and consumption and sharing," says Arvid.
And in the process Arvid, the father of two boys, has realized how lucky he is. "I'm spoiled rotten," he says. "A lot of great wine is gifted to me. As I'm refining my ability to paint, I'm also refining my ability to drink."